marketing – Wendy Forsythe

Six Easy Video Editing Tools

Using video in your marketing is an important part of any good content strategy. That means you need the courage to make the video and an easy to use editor to make it shine.

Kicking Off the 2020 Planning Season in Atlanta

Set priorities, monitor KPI’s, have 2-3 quarterly objectives, plan in 90-day cycles, there is no such thing as status quo. Get ready for a successful 2020.

How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter? Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like CocaContinue reading “How Much Online Influence Do You Have?”

Scarcity, Abundance, Trust, Connection and Surprise

Something to think about… Scarcity and abundance have been flipped. High-quality work is no longer scarce. Competence is no longer scarce, either. We have too many good choices—there’s an abundance of things to buy and people to hire. What’s scarce is trust, connection, and surprise. This is a quote from Seth Godin’s new book TheContinue reading “Scarcity, Abundance, Trust, Connection and Surprise”