How Much Online Influence Do You Have?

Klout is a score between 1-100 that is determined by aggregating your activity and engagement across several social media sites. The higher your Klout score the more influential you are online. Does Online Influence Matter?  Twenty years ago advertising agency types used a word like “brand” only when referring to very large companies like CocaContinue reading “How Much Online Influence Do You Have?”

Scarcity, Abundance, Trust, Connection and Surprise

Something to think about… Scarcity and abundance have been flipped. High-quality work is no longer scarce. Competence is no longer scarce, either. We have too many good choices—there’s an abundance of things to buy and people to hire. What’s scarce is trust, connection, and surprise.  This is a quote from Seth Godin’s new book TheContinue reading “Scarcity, Abundance, Trust, Connection and Surprise”