Developing Your Brand Isn’t Easy

Who are you? Who is your brand? For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used toContinue reading “Developing Your Brand Isn’t Easy”

Why Agent Teams Make Sense

Many brokerage company leaders and owners are not particular fans of agent teams. In some cases, even forbidding the formation of teams or not inviting existing teams to join their company. They express concern about loss of control, loss of revenue and diminished company brand. I have a different viewpoint. Agent Teams Make Sense forContinue reading “Why Agent Teams Make Sense”