Who are you? Who is your brand?
For many of us it is easier to talk about other people or other companies then it is to talk about ourselves and our brand. I often lead branding workshops and one of the real challenges is getting people past the generic catch phrases and terms used to describe themselves and their brand. Honest, innovative, smart, tech savvy, professional, trustworthy…blah…blah…blah…
What does that really mean?
When searching for words to describe you and your brand you can’t get lost in being generic. Check out this video to see where the generic approach gets you.
You can’t be all things to all people. Think outside of the box. You are an original!