It’s the third full week of the New Year. Many of you probably came out of the gate with all kinds of energy, determination and aspirations. This is usually about the time when you start to hit the wall and really have to push to stay committed to those goals or resolutions. It’s time to stay focused and get past that 21 day wall that often derails us. You can do it. Keep making the effort.
I’ve been talking and writing about the importance of Google search rankings a lot recently and this Tweet reinforces why it is so important. We have become a search society. Whether we like it or not, are online or not, use technology in our business or not… it doesn’t matter. What matters is our customers go to Google and type in our name. What the search results return impacts our business… like it or not. Have you Googled yourself lately?
As I scroll through my various feeds I often wonder why people make the choices they do for their profile photos. Symbols, flowers, signs, large group pictures, pets and the like don’t make great profile photos. We all are making judgments and forming opinions with every interaction or impression. Your profile photo plays an important part in managing that impression and is a key component of your online brand. Be strategic with your choices.
This Tweet reminded me of the importance of focusing on your key clients. In sales training, I talk to people about the importance of identifying advocates from their sphere of influence and cultivating those relationships. All of us have people who advocate for us by sending us referrals, using our services or buying our products multiple times, engaging with us on social media and generally being our cheer leader. Make sure you let these people know they are loved. They make a huge difference in your career. It only takes a few brand advocates to make a big impression.
A post on managing my email inbox sparked an interesting Twitter conversation. Lani Rosales shared some great advice on how she manages her inbox and brought the element of outgoing mail into the mix. How many outgoing emails do you send everyday? How many really need to be sent? What really struck a chord with me is how many times are we sending an email when picking up the phone and having a conversation would be a much more effective solution for not only information sharing, but problem solving and most importantly relationship building. Maybe I need to be more concerned with my outgoing email then my incoming.