It was a lazy Sunday morning. Dustin and I were at Starbucks enjoying our coffee and the beautiful Southern California weather. We were both in casual mode and wearing our comfortable weekend clothes. Well I was wearing my comfortable weekend clothes and Dustin was wearing his everyday comfortable clothes. 🙂
But there was one key difference, Dustin’s favorite hoodie proudly contains his company logo while mine promotes Lululemon. A guy walks by, turns around and looks back at us and then proceeds to walk straight up to Dustin and ask him about the company he works for.
The catalyst for this conversation was of course the grey hoodie with the company logo. What followed was a fascinating conversation about business.
When I started selling real estate back in the 1990’s the brand I worked for was Realty World. They really pushed all their agents to wear “career apparel”. From t-shirts, sweatshirts and name badges to the very special navy blue blazer. We were to always be a walking billboard for our brand. Most of you will remember the gold jacket that Century 21 made notorious using this same philosophy.
So here’s the moral of the blog (so to speak). Wear your company logo on your clothing and I guarantee people will ask you questions and you’ll uncover business opportunities that you would have missed otherwise.