SEO and the Black Art of Getting Free Traffic


SEO and GoogleThat was the title of Alon Shwartz’s talk on SEO as part of the Amplify Mentor Series. One of the insights he shared is that a good title is critical to SEO. In fact, he suggested that you should use tools like Google Ad Words and Google Trends to research key words and make sure you are including them in your article titles.

As the co-founder of Docstoc Inc., Alon knows a thing or two about winning the SEO game. Docstoc, which was launched in October 2007 is an electronic document repository and online store, aimed at providing professional, financial and legal documents for the business community today is hosting over 20 million user documents and has over 11 million registered users. All this and generates about 100,000 unique visitors per day.

Here are a few other tips I gleamed from the SEO Master!

  • Google has about 70% of the search engine market share (Bing 16% and Yahoo 14%). Focus on Google. Google is the God of SEO. Don’t worry about the others. If you make traction on Google, your business will benefit from the results. If you don’t get SEO juice from Google, well you’ll not only have an empty cup but an empty bank account! 
  • Pick key words in your title that aren’t too competitive. If you use the competitive ones, you’ll never rank. This is the long tail approach to SEO. In my business for example I can put real estate in every article title I post but am not going to get ranked. The long tail approach might be “real estate on the corner of Somewhere Street and Nowhere Avenue”.
  • Use a one level URL whenever possible. For example: If you can’t accomplish this make sure it is no more than 3 levels. For example:
  • Create a site map and frequently update it and submit it to Google. Build your site map as an index and not a single file. This will make it easier for it to be crawled.
  • Use Google Webmaster tools to track your sites crawl stats, crawl error and site maps.
  • Work on SEO everyday!

Let’s face it, most of us will never be an SEO guru (nor do we want to be). However, it sure helps to know a little bit so you can ask some good questions when talking to someone who calls themselves an SEO expert and wants to take some of your money to put their expertise to work! I talk to real estate agents all the time who feel like they’ve been ripped off by SEO experts who don’t deliver the promised results. SEO is an odd combination of art and science and just maybe a little “black art” mixed in for mystic!

Published by Wendy Forsythe

I've spent my career working with people and organizations to help them build their brands. We live in a connected world where that line between a personal and professional persona has become nonexistent. Your brand is you 24/7. This blog is about me and my life. Some of it will relate to my passion for the real estate industry and some of it will just be about me living life and exploring my interests. The opinions expressed here are my own personal opinions.

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