I’ve been using, training and coaching people in the real estate industry on Facebook as a business tool for a number of years now. I’ve had the debates over business pages vs. personal pages, privacy issues, content strategies, page changes, ads and a lot more. In thinking about Facebook recently, I kept coming back to four basic and practical concepts that everyone I know and admire for their Facebooking skills have in common.
These are my 4-B’s of Facebook.
- Be Interesting. Use your inner voice and your outer voice. Don’t just tell me what you are doing, but tell me what you are thinking. I don’t really care if you are at Starbucks. I’d find your Starbucks update a lot more interesting if you shared that you were meeting a client and that you tend to meet more of your clients outside of the office then at the office these days.
- Be Multidimensional. Don’t just give me one side of your personality. Share with me the many aspects of who you are. Posting only about work makes you boring after a while. Especially if you are committing the mortal sin of posting real estate listings. Share with me your hobbies, your interests and your adventures. A more well-rounded menu of topics makes you a much more exciting Facebook friend.
- Be on Your Best Behavior. I was shocked recently when I noticed one of my Facebook friends dropped the F-bomb in a status update. I couldn’t believe it. We are obviously very casual on Facebook, but let’s not get too comfortable. Every time your status update shows up on my wall, it’s like you are visiting my house. Be respectful, be nice, be courteous… make your Mama proud.
- Be Present. There’s no denying the prominent position Facebook has in our minds and hearts. It is too powerful of a communication tool to ignore or use half heartedly . If success in your life relies on connecting with people (and no matter how you earn a living it does) you need to be present on Facebook.
See you on Facebook!