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Elevating Brands, Inspiring Action, Reimagining Real Estate.

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About

Hi, I'm Wendy!

I'm the Chief Marketing Officer at eXp Realty, passionate about innovation, leadership, and brand building. With over 25 years in real estate, I help agents reimagine what’s possible in this industry.

Early mornings= running + coffee—my creative meditation time! ☕

Biggest advice? Just do it! Success comes from showing up and taking action.
Follow along for insights, inspiration, and behind-the-scenes at eXp Realty!
Let’s grow together!

All proceeds support eXp Realty's Charity eXtend a Hand

ORDER NOW

Unlock the X-Factor That Makes You Unstoppable

BOOK RELEASE | 3.10.2026

Stop chasing success and start unleashing it. X-Factor Framework: a proven 6-pillar system to transform your business and reclaim your life.

Focus & Action: Eliminate distractions and drive momentum.
Community & Tech: Multiply influence and leverage AI authentically.
Systems & Resilience: Scale predictably and build long-term grit.

Your X-Factor is already there. It’s time to unleash it.

My Books

PODCAST

I’m your guide to mastering the art of marketing yourself, your business, and your unique X-Factor.

Each week, we’ll dive into the strategies, mindset, and storytelling behind building unforgettable brands and businesses . So you can stand out, show up, and succeed with authenticity and confidence.

This isn’t just marketing. This is your moment to be the brand the world can’t ignore.

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Exclusive content, emails & things I don't share anywhere else.

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Content Creation Realities & Lessons:

A Guide to Smarter Strategy

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Wendy Forsythe's Real Estate Marketing Content Tips

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In the press

In The Media

Book Signing

X-Factor Marketing Blog

Just One Layup": DeVante Blow's $30M Real Estate Philosophy (From $50 to His Name to Bestselling Author)

DeVante Blow had $50 to his name when he took someone to lunch for $43.16. That deal became his best year. Learn his "Just One Layup" philosophy, video text strategy, and why asking for help doesn't mean you failed.

Wendy Forsythe

5 days ago

From Burned-Out Agent to $72M Entrepreneur: What Krista Mashore Knows About Marketing, Mindset, and Making the Pivot

Krista spent 17 years as a top-producing real estate agent, consistently selling over 100 homes a year and earning top-1% status nationwide. But at the 47-year mark, she made a move that surprised everyone who loved her most: she left it all behind to build a coaching and digital education business from zero.

Wendy Forsythe

Apr 15

From Nearly Broke to $100M: Jesse Dau's YouTube Strategy That Generated $750M in Agent Commissions (No Cold Calls Required)

Jesse Dau went from a $30K 401(k) loan to building Channel Junkies. Learn his YouTube framework: the undercover call-to-action, 30-second retention strategy, and why sphere comes first.

Wendy Forsythe

Apr 8

2 3 4 5

Contact

Stop losing leads to your "mental to-do list".

How many times have you finished a showing, hopped in the car, and thought: "I need to remember to send that floor plan, call the lender, and update the CRM"... only to forget it all by the time you get home?

Enter the Claude Voice Prompt. 🎤🤖

I’ve started using the Claude app to turn my "brain dumps" into organized action items. I just hit record, talk about my day, and let AI do the heavy lifting.

Copy & Paste this prompt into Claude: 👇

"I am a real estate agent. I am going to provide a voice transcription of my notes from today's appointments. Please analyze the text and:
1️⃣ Create a bulleted list of immediate 'Action Items.'
2️⃣ Identify any 'Follow-up' tasks for specific clients.
3️⃣ Draft a brief 'Summary' of the day's progress.
Keep the tone professional and organized. Here is the transcript: [Paste your text here]"

Pro Tip: Use the "Voice-to-Text" feature on your keyboard or the Claude mobile app's built-in microphone to make this 100% hands-free while you're between listings!

Would this save you an hour a day? Let me know in the comments! 👇

#timemanagement #AItips #AIinrealestate #worksmarter

They say one room can change your life. I walked into my first real estate conference as a small-town agent from Nova Scotia… and my vision of what was possible completely shifted.

Being back in Vancouver for #eXpCon was a full-circle moment. Seeing that same “unlock” happen for our agents, our team, and our leaders is why I do what I do.

The industry is changing, but the power of real connection never will. Special thank you to our entire team for bringing this vision to life!

Future ready, human first!

Let’s grow,
Wendy

Create content that answers the questions your clients are actually asking.
Right now, there's massive uncertainty in the market. That creates opportunity.

Every single day, your clients have questions. Are you answering them?

Be that source. Answer the questions. Show up where your clients are searching.

#AEO #ContentStrategy #AnswerTheQuestions #FutureOfMarketing #eXpRealty

Vancouver, you delivered. 🍁 Soaking up every moment with the most energizing leaders and agents in the business. So grateful for this community. @expcanada_ @exprealty

#eXpCon #eXpRealty #eXpconVancouver #eXpProud

The question isn't whether to use AI. It's how fast you learn to use it well.

AI won't replace you. It will make you better.

Better salesperson. Better marketer. Better content creator.

We're already seeing how AI elevates what we put out there—visually, strategically, creatively.

#AI #RealEstateMarketing #ContentCreation #FutureReady #eXpRealty

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Let's Connect on IG

@brandwendy

In the press

Elevating Brands, Inspiring Action, Reimagining Real Estate.

Hi, I'm Wendy!

Unlock the X-Factor That Makes You Unstoppable

PODCAST

Become an Insider

Wendy Forsythe's Real Estate Marketing Content Tips

In The Media

X-Factor Marketing Blog

Just One Layup": DeVante Blow's $30M Real Estate Philosophy (From $50 to His Name to Bestselling Author)

From Burned-Out Agent to $72M Entrepreneur: What Krista Mashore Knows About Marketing, Mindset, and Making the Pivot

From Nearly Broke to $100M: Jesse Dau's YouTube Strategy That Generated $750M in Agent Commissions (No Cold Calls Required)

​

Let's Connect on IG

Contact Me