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Elevating Brands, Inspiring Action, Reimagining Real Estate.

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About

Hi, I'm Wendy!

I'm the Chief Marketing Officer at eXp Realty, passionate about innovation, leadership, and brand building. With over 25 years in real estate, I help agents reimagine what’s possible in this industry.

Early mornings= running + coffee—my creative meditation time! ☕

Biggest advice? Just do it! Success comes from showing up and taking action.
Follow along for insights, inspiration, and behind-the-scenes at eXp Realty!
Let’s grow together!

All proceeds support eXp Realty's Charity eXtend a Hand

ORDER NOW

Unlock the X-Factor That Makes You Unstoppable

BOOK RELEASE | 3.10.2026

Stop chasing success and start unleashing it. X-Factor Framework: a proven 6-pillar system to transform your business and reclaim your life.

Focus & Action: Eliminate distractions and drive momentum.
Community & Tech: Multiply influence and leverage AI authentically.
Systems & Resilience: Scale predictably and build long-term grit.

Your X-Factor is already there. It’s time to unleash it.

My Books

PODCAST

I’m your guide to mastering the art of marketing yourself, your business, and your unique X-Factor.

Each week, we’ll dive into the strategies, mindset, and storytelling behind building unforgettable brands and businesses . So you can stand out, show up, and succeed with authenticity and confidence.

This isn’t just marketing. This is your moment to be the brand the world can’t ignore.

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Exclusive content, emails & things I don't share anywhere else.

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Content Creation Realities & Lessons:

A Guide to Smarter Strategy

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Wendy Forsythe's Real Estate Marketing Content Tips

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In the press

In The Media

Book Signing

X-Factor Marketing Blog

From Burned-Out Agent to $72M Entrepreneur: What Krista Mashore Knows About Marketing, Mindset, and Making the Pivot

Krista spent 17 years as a top-producing real estate agent, consistently selling over 100 homes a year and earning top-1% status nationwide. But at the 47-year mark, she made a move that surprised everyone who loved her most: she left it all behind to build a coaching and digital education business from zero.

Wendy Forsythe

4 days ago

From Nearly Broke to $100M: Jesse Dau's YouTube Strategy That Generated $750M in Agent Commissions (No Cold Calls Required)

Jesse Dau went from a $30K 401(k) loan to building Channel Junkies. Learn his YouTube framework: the undercover call-to-action, 30-second retention strategy, and why sphere comes first.

Wendy Forsythe

Apr 8

Data to Insight to Story: Beverly Jackson on How Zillow Became Culture (And Why Someday Starts Today Is a Platform, Not a Campaign)

Zillow’s Beverly Jackson shares the marketing framework behind "Someday Starts Today," why emotional storytelling beats transactional marketing, and how agents can build sustainable businesses.

Wendy Forsythe

Apr 1

2 3 4 5

Contact

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Let's Connect on IG

@brandwendy

In the press

Elevating Brands, Inspiring Action, Reimagining Real Estate.

Hi, I'm Wendy!

Unlock the X-Factor That Makes You Unstoppable

PODCAST

Become an Insider

Wendy Forsythe's Real Estate Marketing Content Tips

In The Media

X-Factor Marketing Blog

From Burned-Out Agent to $72M Entrepreneur: What Krista Mashore Knows About Marketing, Mindset, and Making the Pivot

From Nearly Broke to $100M: Jesse Dau's YouTube Strategy That Generated $750M in Agent Commissions (No Cold Calls Required)

Data to Insight to Story: Beverly Jackson on How Zillow Became Culture (And Why Someday Starts Today Is a Platform, Not a Campaign)

​

Let's Connect on IG

Contact Me